This position is Remote

Job Summary

This position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives. Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.

What you will do * Develop product positioning documents based on a clear understanding of the customer needs, product differentiators and competitive landscape to differentiate products and services in the market * Work with the Product Manager to develop product positioning that aligns with the business strategy * Develop launch plans and messaging maps to clearly define the product marketing strategy and unique value proposition for relevant buyer personas * Help the sales team understand the value proposition and competitive advantages of each solution and provide the team with the necessary tools for identifying customer needs and the proper solutions to meet those needs * Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market * Serve as an expert on buyers, buyer personas and buying criteria to effectively create marketing strategies that beat the competition * Work closely with the program marketing team to develop strategies and priorities for demand generation * Create and maintain product/market requirement documents, white papers, messaging maps, launch plans and other documents necessary for the continual exposure of products and services to the market * Work with Product Management and Marketing to deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars and customer success stories * Understand how current customers are benefiting from the product and leverage this information to further sales efforts in terms of case studies, sales training, referrals and collateral. * Collaborate with cross-functional organizations (marketing, product management, sales, education, and training) in creating go-to-market plans. * Serve as a thought leader for interactive marketing activities, written content and online activity * Assist in creating baseline marketing performance metrics and setting marketing campaign goals * Provide the sales team with materials for presenting at sales channel events, tradeshows and user conferences Travel/Physical Demands * Typically less than 10%. No special physical demands required. Qualifications

Must have: * Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience. * Typically a Bachelor's Degree or global equivalent in related discipline. * Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry * Demonstrate knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework that are... For full info follow application link.

Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.