Job Information
Nexstar Media Group Creative Services Director in Colchester, Vermont
The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.
Provides leadership for the promotions team, and manages recruitment and development of team members
Plans and directs promotions and station events
Develops and executes promotions strategies to enhance station competitiveness
Prepares budgets, makes and approves budget expenditures
Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
Creates and reviews operational records and reports to assess the efficacy of promotions
Creates client promotions and promotional proposals with members of the Sales, News and Programming teams
Responsible for the brand identity of the stations and website
Supervises local commercial production
Maintains relationships with community partners
Coordinates promotion of and participation in community events
Maintains a calendar of community events, station initiatives, and special projects
Oversees the station’s on-air graphics packages and related equipment
Works with ABC and FOX to promote network programming and execute co-branding opportunities
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Fluency in English
Excellent communication skills, both oral and written
Five years’ experience in media promotions preferred
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
Talent for writing, videography, and graphic design. Proficiency in related equipment and software.
Knowledge of Adobe Creative Cloud (specifically Premiere Pro, Photoshop, After Effects, and Illustrator)
Able to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously
Physical Demands & Work Environmen t:
The Creative Services Director must be able to stand, sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. In addition, the CSD must be able to lift, set up and operate equipment weighing up to 50 pounds, and be able to handle, control or feel objects, tools, or controls. Repetitive movements may be required. Work may be conducted in extremely bright or inadequate lighting conditions.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.