Req #: 234505

Department: CONTINUUM COLLEGE

Posting Date: 05/20/2024

Closing Info: Open Until Filled

Salary: $6,500-$7,400 per month

Limited Recruitment: Open to Department employees only

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230119_a11y.pdf) This position is eligible for a hybrid work schedule

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

The Senior Marketing Manager develops and implements strategic marketing plans for a portfolio of Continuum College’s programs and manages a team responsible for digital and social media marketing. Reporting to the Senior Director of Strategic Enrollment Marketing, the Senior Marketing Manager will collaborate closely with the Marketing & Enrollment Management leadership team to identify enrollment growth opportunities.

To thrive in this role, the Senior Marketing Manager will:

• Share Continuum College’s commitment to making education accessible and attainable for learners of all ages and backgrounds.

• Help foster an inclusive and welcoming work environment.

• Demonstrate the ability to draw insights from different sources to prioritize marketing efforts and allocate resources effectively.

• Build and nurture relationships with stakeholders and colleagues across the unit and beyond.

• Elevate examples of impact and transformation from our students, instructors, and partners and understand how their stories help advance our mission. Responsibilities Professional Programs Marketing

• Develop an annual integrated marketing plan with quarterly goals and measurable campaign objectives in support of Continuum College’s professional program offerings.

• Proactively monitor leads, applications, and enrollments to ensure that we are on track to meet quarterly goals; communicate with academic program managers and directors about program capacity and demand.

• Serve as marketing subject matter expert and participate in cross-functional committees and work groups focused on professional program development and strategy.

• Lead marketing launch meetings to ensure that web, CRM, and creative team leaders have clarity about campaign goals and effectively integrate efforts across channels. Continuum College Special Program Marketing

• Create and oversee implementation of annual marketing plans for a range of Continuum College special programs including Youth & Teen Programs, UW in the High School, Osher Lifelong Learning Institute and International & English Language Programs.

• Monitor and track campaign performance & summarize results for stakeholders.

• Collaborate with program directors to ensure alignment of marketing strategy with program goals and build a shared understanding of the target audiences; serve as primary liaison between program leadership and other members of the marketing organization. Supervision & Leadership

• Manage team of 2-3 full-time digital and social media marketers; hire, mentor, and develop staff, focusing on continuous learning and retaining & elevating talent.

• Monitor annual marketing spend, track expenses to the appropriate sources and ensure that all campaigns stay on budget.

• Represent Continuum College on relevant University-wide committees; participate in strategic planning and key initiatives alongside other leadership team members.

• Stay on top of changes and trends in digital marketing; develop a deep understanding of our local and regional markets, especially for online continuing and professional education. Minimum Requirements

• A bachelor’s degree in communications, business, marketing, design or a related field.

• Minimum of four years of marketing (or closely related) experience; at least two years of that should be in digital marketing, social media, or product marketing.

• Demonstrated ability to work within an established brand.At the University of Washington, diversity, equity, inclusion and belonging are central to our efforts to maintain a welcoming campus climate where all can find community. Affinity groups, among other resources, are available as an opportunity for UW Staff and Faculty to build connections across our campuses. To learn more about DEI-related resources, trainings, and policies, please visit our website, https://hr.uw.edu/diversity.Application Process:The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.